![]() Then why is Apple so successful? The answer is effective marketing. Apple is a textbook example of a company that knows WHY it does the things it does… The equipment is not necessarily better, more efficient and certainly not cheaper. It is becoming increasingly difficult to distinguish yourself from others. People no longer buy ‘what’ you make, but ‘why’ you make it. There is a well-known statement by Simon Sinek: “People don't buy what you do, they buy why you do it”. ![]() These 5 learnings will show you how it works… To start off: why Apple? One of the many marketing channels they use is email, which proves to be a strong B2C strategy. They are backed by a powerful marketing machine that perfectly conveys the identity of the company. The company is sitting on a mountain of cash which is not uniquely generated from product sales. Apple sells millions of iPhones, iPads and other highly-coveted consumer goods every year. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |